Robert Dough

Creative Technologist

Robert Dough

I run production for emerging technologies, on the ground with the engineers who build it and the people who use it.

For a decade I've worked the seam between engineering and end users. Spatial computing, AR/VR/XR, simulation and training, and now AI. The job is keeping what gets built honest to the people who have to live with it.

If you're working here

Frontier technology, serious stakes, end users who have to live with the result. I'd love to talk.

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01/FRONTIER TECHNOLOGY (SPATIAL COMPUTING AND AI)

It's not about adding AI to what you have. It's about pointing what you have at AI.

For ten years I've deployed emerging technology in mission-critical environments. A few examples:

FAA

Led production and customer relationship for converting UPS maintenance training to VR.

U.S. Air Force

Helped convert spatial data into a training pipeline for a repair-and-maintenance robot.

NVIDIA

Brought Omniverse onto the Magic Leap platform with their team.

Each rollout taught me the same thing: the technology doesn't matter if the people on the ground can't make it work.

The same gap is opening with AI. The teams who win with it aren't the ones bolting chatbots onto their existing workflows. They're the ones taking the data, the processes, and the institutional knowledge they already have, and pointing all of it at models that can reason across it.

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02/EXPERIENTIAL MARKETING

I spent most of my career building interactive moments at scale.

Spatial computing installations, volumetric capture activations, immersive environments for AT&T, Coca-Cola, ESPN, and dozens of other brands.

The work was different on the surface (festivals, stadiums, retail floors instead of secure facilities) but the muscle was the same. Take complicated technology, put it in front of crowds with three seconds of attention, and make it land.

10+
Years of innovation
100+
Activations shipped
Millions
Fans engaged
03/GET IN TOUCH

I love talking to people. If you want to connect, email is the fastest way to reach me. I'd genuinely like to meet you.