Hi, I’m Robert Dough.
Glad you made it!
I build experiences, programs, and the teams that deliver them. Have a look around and shoot me a note if you’d like to connect.
I adopt it early, so your team adopts it well.
VR, AR, spatial computing, and now AI. I get to each one early and use it on real work before anyone asks me to, so by the time a team needs to adopt it I already know how it behaves. That head start is the thing I hand over: fewer wrong turns, and a faster route to something people will genuinely use.
Notable Clients and Partners
Programs I led or held executive responsibility for.
- FAA
- U.S. Air Force
- NVIDIA
- Magic Leap
Core Capabilities
Working out early whether something new is worth your time, what it would take to run it, and what it would replace.
Sitting in both rooms. Writing requirements engineers can build from, and explaining the build to customers in terms they can decide on.
Building AI into how businesses already run. Wiring a theater’s admin into its accounting, an agency’s marketing workflow, a mechanic shop’s parts sourcing.
Turning a crowd into an audience.
Custom activations that bridge physical and digital, built for festivals, stadiums and retail floors. Everyone who walks up is someone who could fall for the brand, and the work is telling the story well enough to win them over.
Notable Clients
Activations I produced and delivered on site, as part of agency teams.
- FIFA World Cup
- U.S. Olympic Committee
- Coca-Cola
- AT&T
- ESPN
- The ESPYs
- Home Depot
- Bank of America
- Seattle Seahawks
Core Capabilities
Leading production teams and the schedule from concept through build, install and load-out.
Developing, managing and deploying activations across multiple markets and venues.
Technical command of the build on site: install, deliver, support, and solve it in real time.
Connecting the creative work to revenue.
A good idea still has to make money for someone. I understand that pressure, and I work backwards from it: what the business is actually trying to achieve, whether there is a real market there, and what the commercial path to reach it looks like.
Sectors
Sectors I have opened business in or built go-to-market for.
- Robotics
- Defense
- Broadcast
- Healthcare technology
- Brand and agency
Core Capabilities
Working with clients to define what success actually looks like, and what the work has to deliver to get there.
Sizing the opportunity, mapping the landscape around it, and validating use cases with real customers before committing.
Building the commercial path: positioning, early commercialization, and structuring the partnerships that carry it.
Building teams that build themselves.
When someone is in a role that fits them, lines up with what they actually care about, and comes with the support and tools to do it well, they grow on their own. The company gets the benefit of that as much as they do.
How I Lead
Connecting what an individual is working on to what the team needs and where the company is going, so people can see why their work matters.
Setting how a team actually operates. Planning cadence, handoffs, and process, including moving teams onto Agile to make delivery predictable.
Working with people to set their own professional goals, build a path toward them, and correct course when something is not working.
Get in touch
Everyone has a story.
I would love to be part of yours.